Innovation campaign: BMW and Jung von Matt let the dog take the wheel

A dog behind the wheel? BMW makes it possible

Technology doesn't have to be cold. It can also be fun, surprising, and charming. BMW and Jung von Matt Hamburg are currently demonstrating how this works in an innovation campaign.

As a delivery driver, you experience the craziest things. But a dog sitting behind the wheel of a car? That leaves you speechless.

Water Waltz

Jung von Matt lets an octopus dance for BMW

Technology communication can be incredibly easy. Especially when the client and agency have an octopus dancing. That's exactly what BMW and Jung von Matt are doing. ...