Linda Yaccarino steps down as CEO of X

Linda Yaccarino , CEO of X since 2023, has announced her decision to leave her position at the social network owned by Elon Musk. The executive announced this in a post on her personal account on the micro-messaging app in which she did not mention the reasons that led her to leave the position. "After two incredible years, I have decided to step down as CEO of X," Yaccarino begins her message. After this, she thanks Elon Musk for entrusting her with "the responsibility of protecting freedom of expression, transforming the company and turning X into the app for everything."

The executive also highlighted the work carried out in recent years in adding new features to the app, including the arrival of Community Notes and the upcoming launch of X Money, a tool that will allow users to make Bizum-style payments.

"X is truly a digital public square for all voices and the most powerful cultural signal in the world. We couldn't have done it without the support of our users, business partners, and the most innovative team in the world. I'll be cheering you all on as you continue to change the world," the executive concludes.

Yaccarino's arrival at the helm of X came just months after Elon Musk took control of the network formerly known as Twitter for $44 billion. His main objective in taking over the company was to regain the trust of advertisers, many of whom had stopped investing in the app because of Musk's rhetoric and the company's lack of efforts to combat hate speech and misinformation.

Yaccarino's main role, which came from working at various advertising firms, was to regain the trust of advertisers and improve X's relationships with governments and companies, which have been severely affected by comments made by Elon Musk in recent years. The success of Donald Trump (and Musk himself) in the US presidential elections last fall was a major boost for the app, which, according to Yaccarino, has ended up recovering 96% of the network's main advertisers.

Despite this success, X has been unable to increase its number of users or even maintain it in recent years. According to figures provided by the company itself to the European Union, as required by EU regulations, the number of app users in the EU fell by more than 10% in the first five months of 2025, coinciding with Trump's rise to the presidency. The decline in Spain has been even more pronounced, specifically 35% compared to 2024, according to a recent study by GfK DAM.

In his farewell message, Yaccarino also points out that now X "begins a new stage with xAI," the artificial intelligence firm founded by Elon Musk to which, just a few months ago, the magnate sold the platform.