The conference of the decade comes to Colombia, with Tony Robbins as the keynote speaker.

The official launch of the most important leadership, business, and personal development conference of the decade will take place next Wednesday, May 7th . Wake Up Conferences 2025 will take place on October 3rd and 4th at the MedPlus Coliseum in Bogotá and is expected to attract more than 8,000 people from across Latin America.
Now in its fifth edition, and now expanding internationally beyond Peru, this year's conference will feature Tony Robbins , recognized worldwide as the number one strategist in business, empowerment, and leadership. With over 100 million people impacted in 195 countries and the author of several New York Times bestsellers , his presentation promises to be a transformative experience for attendees .
“Without a doubt, this is a unique opportunity for entrepreneurs, business owners, and professionals looking to accelerate their personal and professional growth with high-impact strategies. Tony Robbins hasn't come to South America for 25 years, and thanks to Wake Up Conferences, it's possible to experience this wonderful event ,” said Jorge Loza, Founding CEO of Wake Up Conferences.
Robbins will share the stage with prominent international speakers such as Ismael Cala, an expert in Mindfulness Executive, productivity, and high performance; Jorge Loza, a leader in innovation and business leadership in Latin America; Orlando Denegri, a specialist in neurolinguistic programming; Jenny Barrera, a business strategist and trainer of real estate leaders; Susi Vereecken, entrepreneur, coach, and executive director of Maxwell Leadership in Latin America; and Regina Carrot, a prominent content creator, motivational speaker, writer, singer-songwriter, and life coach.
The Colombian contingent will be comprised of Daniela Álvarez, former beauty queen, presenter, and symbol of self-improvement and empowerment; Dr. Bayter, a world leader in nutrition and well-being; Tatiana Arias, recognized as the creator of the Financial Happiness system ; and Jorge Arias, director of Google Workspace for Latin America; accompanied by Claudia Bahamón, who will host Wake Up 2025.
These leaders will share tools and strategies to enhance attendees' personal and professional growth . Additionally, guided meditations, deep reflection exercises, and energizing group dynamics will be offered throughout the conference sessions to foster exponential growth and achieve personal transformation for success in all areas of life.
Since its launch in 2021, Wake Up Conferences has brought together more than 30,000 participants, offering experiences that have driven the transformation of leaders and entrepreneurs across the region.
Studies indicate that 85 percent of attendees at these types of events report significant improvements in skills such as leadership, communication, and decision-making, resulting in a 30 percent increase in business productivity .
This event has become one of the largest in leadership, business, entrepreneurship and personal growth, presenting each year the most renowned international speakers such as John C. Maxwell, Ismael Cala, Vilma Nuñez, Marcus Dantus, Gus Marcos, Carlos Muñoz, Cristian Arens , Lucía Bellochio, Juan Carlos Tassara, Sandra Murcia, Arturo Yep, among many others.
Tickets are now available at https://wakeupconferences2025.com/ with options including VIP access, exclusive benefits, and pre-sale discounts . More than 8,000 people are expected to attend, making Bogotá the epicenter of personal and business development in October 2025.
eltiempo