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Meurthe-et-Moselle. Success of love rooms: an investigation into the thriving market for naughty suites

Meurthe-et-Moselle. Success of love rooms: an investigation into the thriving market for naughty suites

In recent years, apartments dedicated to carnal pleasures, complete with erotic accessories and private spas, have exploded in the department, so much so that some owners have invested in several units and developed the concept into luxury homes. Why and how? An investigation into the phenomenon.
  • Located in Frouard, Jonathan Maige's
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  • In Frouard, visit a love room. Photo Séverine Kichenbrand
  • In Frouard, visit a love room. Photo Séverine Kichenbrand
  • In Frouard, visit a love room. Photo Séverine Kichenbrand
  • In Frouard, visit a love room. Photo Séverine Kichenbrand
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  • Love room
  • Love room
  • Love room
  • The love room
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  • The love room

He just sold his apartment, that's it. He won't give the price, but he puffs out his chest a little, as if to say it worked out well. He shows off: 200 x 200 cm king-size bed, leopard-print armchairs, six-person whirlpool bath, and 210 cm television.

Welcome to Jonathan Maige's love room on Place Nationale in Frouard . A 150-square-meter apartment entirely dedicated to couples looking for a good time. Renting it cost €200 per night on weekends.

Around thirty in the department

Given the prices and location, one might be skeptical of its success. But no, Jonathan Maige assures us: it was "full from Friday to Sunday." On Aibnb, his accommodation boasts a 4.97 out of five rating, with over 100 reviews—an exceptional score. This success is not unique: in recent years, this type of rental has exploded in the department: there...

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