Conscious and seasonal spending: this is how you save and support Italy that produces
In a historical moment in which savings, health and the environment represent three fundamental priorities, a project is born and grows every week that unites all these needs under a single initiative: La Borsa della Spesa . The service, promoted by BMTI (Borsa Merci Telematica Italiana) and Italmercati Rete d'Imprese , in collaboration with Consumerismo No Profit , offers a complete guide on conscious food purchasing every Friday. It is not just suggestions on what to put in the cart, but a real vademecum to understand the seasonality and origin of the products.
Designed for Italian consumers, La Borsa della Spesa recommends fruit, vegetables, fish, meat and other seasonal products selected based on market availability and price transparency. All enriched by nutritional advice from doctors Ida Liotti and Anna Maria De Santis and recipes from chef Donato Carra , which enhance Italian products in an anti-waste and vegan way. The service is born from the great wealth of information collected by BMTI and coming from: price lists of the Chambers of Commerce, price lists of the National Single Commissions and prices recorded in the main national fruit and vegetable and fish wholesale markets.
Buying products at the height of their season is not only a smart choice for your wallet: it is also an effective way to reduce food waste , support Italian businesses and improve the quality of our diet . The transparency of price data, combined with updated weekly information, makes La Borsa della Spesa a useful tool for everyone: from consumers to families, from restaurateurs to associations. It is a project that creates a bridge between those who produce and those who buy , strengthening the link with the local economy and promoting an ethical and sustainable consumption model.
In an era where inflation puts a strain on family budgets, knowing when to buy a certain product can make a difference. The informative value offered by the service is made even more accessible thanks to the weekly online presence, the newsletter and the WhatsApp channel, which update every week on new market trends, price fluctuations and recommended products.
The Shopping Bag combines savings, well-being and environmental sustainabilityIn just over a year, La Borsa della Spesa has managed to build an increasingly active digital community , with over 18,000 followers on Facebook and 7,500 on Instagram . Numbers that demonstrate a real need on the part of people: to receive concrete, useful and reliable information to improve their lifestyle, reduce waste and contribute to a more sustainable future. The project stands out for the credibility of its sources , the quality of its content and the multidisciplinary approach that involves experts in the agri-food sector, nutritionists and chefs.
You can receive La Borsa della Spesa simply by subscribing to the newsletter or by visiting the official website: www.laborsadellaspesa.it .
Every choice, even small but conscious, contributes to improving our diet and our country
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