Hope is gone! Great fiasco of Podhale. There will be no sponsor!

At the beginning of June, there were reasons for optimism. Our portal wrote at the time: "Everything indicates that we will still be watching the Podhale Nowy Targ team in the TAURON Hockey League. This is great news for all fans of the 'Szarotki'."

At that time, everything indicated that Szarotki were close to acquiring a title sponsor, who would guarantee them financial stability for the coming years. Club representatives had already signaled to the league headquarters about their desire to participate in the games.

Unofficially, there was information circulating in the hockey community that the potential title sponsor was the food company Mlekovita – one of the largest dairy producers in the region. The talks were said to be advanced, and the amount of sponsorship was sufficient to cover the team's budget.

According to information that has reached our editorial office, the sponsorship case has been closed without the possibility of returning to negotiations. A person familiar with the talks emphasizes that further delay in an official statement would be unfair to the players, who deserve clarity regarding their sports future.

Now Podhale Nowy Targ is facing a difficult dilemma. Without a main sponsor, the start in the top division is in question. The board still has a few weeks to find alternative financing. For the fans, this is another blow after a difficult previous season. Will Szarotki find a way out of the crisis? Time will tell.