Apple introduces new models: No surprises - share price falls
Tonight, it was that time again for Apple. The tech giant unveiled new models of its most popular product lines. A lot of information about the iPhone 17 had already been revealed beforehand. However, there were no groundbreaking innovations, and the stock is declining.
Apple has unveiled the new iPhone 17, which will be available in an "Air" version. This is particularly thin. A comparable iPad version has been available for some time. The new smartphone is said to feature a new, more stable display and a more powerful chip.
According to Apple, the chip, called the A19, is the fastest ever installed in a smartphone. Its performance was compared to that of the company's own MacBook Pro. The iPhone is said to be 5.6 millimeters thin and have only one visible lens. However, performance and photo quality should not suffer as a result.
Apple CEO Tim Cook said the iPhone represented "the biggest leap forward in history." He called it a game changer. New versions of the Apple Watch were also introduced, which are said to be able to detect high blood pressure. The new AirPods now offer real-time translation of foreign languages.
As expected, the prices for the new iPhone have also increased. The entry-level version now costs $1,099, while the previous version was $100 less. In light of the increased tariffs in the US, this is an important signal to investors.
However, there was no news about new features based on artificial intelligence. A new AI version of Apple's voice assistant Siri was announced last year, but it remains unclear when it will be released.
Bloomberg Intelligence experts expect iPhone sales to grow by high single digits in fiscal year 2026, driven by the new Pro model, which now starts at $1,099. The previous model was already available for $999. However, the analysts who spoke shortly after Apple's event are generally rather disappointed.
Overall, Apple didn't unveil anything groundbreaking today and still can't deliver in the area of artificial intelligence. However, the tech giant's competitive advantage likely still lies in product experience. Today's announcements could be sufficient for continued flourishing business for the time being. Meanwhile, the stock market is down about two percent.
DER AKTIONÄR remains fundamentally positive on Apple stock. However, to justify a new investment, management must first demonstrate tangible progress, especially in the important AI area.
Reference to conflicts of interest
The board member and majority shareholder of the publisher Börsenmedien AG, Mr. Bernd Förtsch, has directly and indirectly entered into positions in the following financial instruments or derivatives related to them mentioned in the publication, which may benefit from any price development resulting from the publication: Apple.
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