For 3,600 euros, you can live in a hotel all year round.

An entrepreneur is shaking up the hotel industry with endless overnight stays.

Gone are the constraints of one-off bookings, and now comes the total freedom of unlimited hotel stays? An entrepreneur has decided to shake up the hotel industry by offering a... unique subscription. Yes, it's based on the same principle as your Netflix, gym, or movie subscription.

Daniel Renggli, CEO of Revier Hotels, is behind this unique concept: "All you can sleep." The subscription allows you to stay as often as you like, year-round, at the group's luxury properties located on the Swiss Riviera and in the Alps.

The Revier Hotels group began testing the concept in one of its hotels in Saas-Fee, a winter sports village in the Swiss Alps, with an initial package price of €1,080 for the winter season. The offer attracted around 100 people, including one customer who made the most of the deal, staying 44 nights for €24 per night.

The package was so attractive that another customer even went so far as to sublet his own holiday apartment so he could stay at the hotel more cheaply. "We obviously don't make any money with such extreme options," Daniel Renggli admitted to the Swiss daily newspaper 24 heures . He insisted, however, that the system remained profitable as long as stays did not exceed 14 nights per person.

Thanks to this successful experiment, the group has expanded the offer to three packages: a winter package at 1,200 euros in a single hotel, a winter multi-hotel package at 2,160 euros and an unlimited annual package at 3,600 euros: " All you can sleep all year round " valid in all the group's establishments in Switzerland (Adelboden, Saas Fee, Lenzerheide) and in Austria (in the Montafon).

Can you already imagine the fine print of this "unlimited" Swiss subscription: unlimited nights... except Fridays, Saturdays, and Sundays? You're not far off the mark.

There are numerous restrictions: reservations can only be made two days before arrival, and stays are limited to five nights, with a mandatory two-night break before the next reservation. Furthermore, "to prevent someone from permanently settling into a hotel, it cannot be used as a registered address," Daniel Renggli explained.

This unlimited annual package from Revier Hotels, although it risks being diverted by some to live there year-round according to Daniel Renggli, aims above all to retain customers who work remotely and who cannot stay with relatives two days a week or even several weeks in a row. "In principle, this formula should strengthen the loyalty of the hotel group's regular customers," he believes.

And the Swiss entrepreneur didn't stop there: he decided to intensify the price war in the Alps with another shock offer that now features unbeatable winter packages: 5 nights during the week + the ski pass included in Lenzerheide for 647 euros.