MAER CEO: The events of the SPIEF will be known throughout the country

Konstantin Mayor, owner and CEO of the media holding MAER, noted that the company has reached a new level, significantly expanding the capabilities of street media by installing indoor panels and activating its information presence in traditional media and social networks. This will make the forum's news accessible to audiences in all corners of Russia. This year, the media holding has focused on interaction with leading federal and regional media, including RosBalt . Such partnerships make it possible to broadcast information specially adapted for residents of various regions of the country via digital screens and media facades. Along with new partners, the holding continues to cooperate with trusted information agencies: TASS will be the main source of news about the forum, and together with RBC, the holding will cover the economic agenda.

MAER CEO Konstantin Mayor reported on the projected audience reach of 11 million people who will see news materials on outdoor digital screens during the forum. In addition, millions of users will get to know the event through various advertising formats, including announcements, posters and creatives. Federal and regional media outlets that are part of the holding's structure will also take an active part in covering the forum's events.

Konstantin Mayor focused on the significant progress the company has made since the previous economic forum. During the reporting period, the media holding significantly strengthened its position by adding qualified journalists to its staff and expanding its network of partner media to 26 publications and two hundred publics on social platforms. The company installed five thousand information screens in catering outlets and logistics centers. The media holding achieved particular success in the development of digital outdoor advertising, increasing the number of media facades and street screens in Moscow, St. Petersburg and the regions of the country, which made it possible to reach an audience of 57 million residents from 350 settlements. The head of the holding noted that such a large-scale event as SPIEF-2025 will receive information support of the appropriate level.

Let us recall that the St. Petersburg International Economic Forum will start on June 18 this year. The venue for this four-day event will be the ExpoForum Convention and Exhibition Centre in St. Petersburg.